HOME SERVICE MARKETING AGENCY

More Roofing Jobs, Less Guesswork – Marketing for Residential Roofers

You know roofing – we know marketing. Together, we’ll build a steady pipeline of high-quality leads, streamline your sales process, and set your business up for long-term growth.

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Missing Out on Jobs You Should Be Winning?

Running a successful residential roofing business is challenging. With unpredictable weather, seasonal storms, and fierce local competition, homeowners are always on the lookout for reliable roofing companies. But if your business struggles with:

  • Inconsistent Lead Flow – Not enough calls or form submissions to keep your crews busy.
  • Slow Response Times – Missing out on jobs because leads go cold before you can respond.
  • High Customer Acquisition Costs – Spending too much to win too few jobs.
  • Low Online Visibility – Not showing up when homeowners search for roofers in your area.


We’re here to fix that. On Deck Marketing helps residential roofing companies stand out, capture more leads, and convert them into profitable jobs.

OUR PROCESS

SEE HOW SIMPLE IT IS TO GET STARTED WITH US

HELPING YOU TURN CLICKS INTO CONTRACTS

Our Proven Process. Your New Game Plan -How We Drive Results for Residential Roofers.

At On Deck Marketing, we go beyond just building websites – we create complete marketing systems designed to attract, convert, and retain high-quality roofing leads. With deep industry expertise, we understand what it takes to stand out in the competitive residential roofing market.

1. Discovery Call

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We start by learning about your roofing business, target market, and growth goals. This helps us build a personalized marketing strategy that aligns with your business objectives.

2. Custom Growth Plan

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Based on our findings, we craft a comprehensive plan designed to maximize your return on investment. This includes everything from website optimization and local SEO to AI-driven lead management and automated follow-ups.

3. Ongoing Optimization

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Your success is our top priority. We continuously refine your campaigns, track performance, and adjust our strategies to keep your lead flow strong and your pipeline full.

4. Building a Long-Lasting Partnership

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At On Deck Marketing, we’re not just your marketing agency – we’re your growth partner. We’re committed to your long-term success, offering ongoing support, strategic insights, and continuous improvement to keep your business ahead of the competition. We measure our success by your success.

Why Roofers Choose On Deck Marketing

  • Dedicated To Your Success
  • Local SEO and Paid Ads Expertise
  • 24/7 AI Chatbot & Missed Call Text-Back
  • Proven Track Record of Growth and Results
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"We’ve had the pleasure of working with Chris & Sean at On Deck Marketing, and we can’t say enough good things about them. These guys are amazing—responsive, helpful, and truly sincere. They are not just marketing experts but genuinely great people who care about your success.

Chris and Sean always take the time to sit down with us, explain everything in detail, and ensure we understand the strategy behind their approach. Since partnering with them, we've seen a significant increase in leads and social media engagement. They consistently show us the numbers and stats, guiding us to make informed decisions that drive results.

Their main goal is to help us succeed, and it’s clear they’re invested in our growth. We’re extremely grateful for everything they’ve done for our business. We’ll be recommending On Deck Marketing to anyone who is looking for top-notch marketing support."


Sean Baber, Robert Baber, Niki Stevens

Baber Enterprises Roofing and More

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Still on the Fence? Here’s Why You Should Set Up a Call:
  • No Long-Term Contracts – Work with us because it delivers results, not because you’re locked in.
  • ROI-Driven Approach – We focus on maximizing your return, treating your budget like it’s our own.
  • Speed to Lead – Learn how we help you turn more leads into jobs
  • Your Game plan – Learn how we customize a game plan for your roofing business
  • Consistently Win – Discover how together we can dominate your local market
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One Partner
Work with a dedicated Virginia-based team that understands your business and treats your goals like their own — no more juggling multiple vendors.
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One System
Get a complete marketing and sales platform that combines SEO, ads, lead tracking, automation, and AI support — all in one seamless solution built for home service pros.
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One Clear Path
Follow a proven step-by-step plan to generate more qualified leads, close more sales, and scale your business with confidence — without the guesswork.
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THE TEAM

We make magic happen every day

Your marketing team is On Deck

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Chris McVey

Founder & CEO 

Your strategist and lead growth partner
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Sean Thurston

Creative Director & Photographer

Bringing your brand visuals and creative to life
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Chelsea Brenneman

Digital Engagement Coordinator

Keeping your brand connected and customers engaged.

OUR CLIENTS

We've got some

amazing clients

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Don't Stay Stuck in the Cycle


Without a clear system, you'll keep fighting for scraps while your competitors dominate. Book your free call today and take the first step toward predictable, scalable growth.

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